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  • Contents   

    1 Automotive aftermarket industry trends: video advertising

    2 Auto parts sales growth to continue double-digit growth on Amazon, eBay

    3 Wholesale auto parts sales at risk from collision avoidance technology; opportunities to gain from eCommerce

    4 Walmart, M&A and BOPIS are key automotive trends to watch in 2020

    5 Aftermarket trends include video and easy to use websites

    6 Future aftermarket industry trends include use of APIs, artificial intelligence

    7 Site search and speed: two predictions for automotive eCommerce

    8 Future of the automotive industry wrap up

    Wholesale auto parts sales at risk from collision avoidance technology; opportunities to gain from eCommerce

    Ibrahim Mesbah, RevolutionParts CEO,  

    RevolutionParts is the leading eCommerce platform for franchised automobile dealers to sell OEM parts and accessories. They make it simple and economical to sell parts across multiple channels, both retail and wholesale. He covers two automotive industry trends for dealerships. First, enhancing profitability by growing eCommerce. Second, modernizing the wholesale customer buying experience. RevolutionParts is making both a reality. Here is Ibrahim’s outlook for 2020:

    “Auto dealerships across the country are starting to notice dents in their wholesale parts revenue. The era of collision avoidance technology is keeping cars on the road and out of the body shop. This threatens a traditionally stable revenue stream to the fixed ops department.

    “Three major revenue streams for OEMs and auto dealers — collision parts wholesale, collision repairs, and new car sales’ profit margins — are tightening. OEMs and dealerships should start focusing on the mechanical parts and eCommerce market growth.

    “Mechanical part sales represent a $39 billion industry (mechanical parts only), of which OEMs own just over $3 billion. That’s a paltry 8.5%. The rest is being gobbled up by the aftermarket.

    “There are three major plays that can help OEMs and dealerships get a larger market share. First, modernize and streamline the parts buying experience for major wholesale platform clients through technology adoption. Second, improve service levels by prioritizing customer satisfaction and delivery. And third, implement price matching and conquest programs, just like you would with collision, to close the price gap with the aftermarket on the mechanical side.” 

    Walmart, M&A and BOPIS are key automotive trends to watch in 2020

    Scott Luckett, GCommerce, Inc 

    Scott is clearly one of the gurus of eCommerce and auto parts data in the automotive industry. In fact, Scott spent 17 years at the Auto Care Association (formerly AAIA) where he was instrumental in developing the ACES and PIES data standards used in the industry today. Here are Scott’s predictions for automotive industry trends 2020:

    Watch Walmart grow – Walmart’s customer demographic is a great fit for automotive DIY sales. But, without experienced automotive leadership and a complete parts fitment catalog they haven’t gotten traction in parts and accessories. That will change in 2020 with the recent hiring of a VP/GM Automotive, Tires & Powersports, and development of a completely new parts fitment catalog. Walmart’s share of marketplace sales will grow significantly. Their total marketplace sales for auto parts and accessories (including Amazon and eBay) will overtake that of all other eCommerce retailers.  

    Watch for eCommerce M&A activity – In search of the scale and national footprint required to offer fast delivery across the country and compete effectively with Amazon, mergers and acquisitions will accelerate. Brick and mortar distributors may buy eCommerce businesses as a fast way to add this new sales pillar. And leading eCommerce players may entertain merging with a legacy brick and mortar retailer to offer Buy Online Pick-up in Store (BOPIS) service.”



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