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  • We asked some of the automotive industry’s brightest minds about the future of the automotive industry, as well as what automotive aftermarket industry trends for eCommerce look like for 2020. The predictions were surprising. They cover trends and predictions for video advertising for auto parts, website design, artificial intelligence, third party marketplaces, BOPIS from auto parts brick & mortar stores, website speed, and much more. See if there are any surprises for you:


    1 Automotive aftermarket industry trends: video advertising

    2 Auto parts sales growth to continue double-digit growth on Amazon, eBay

    3 Wholesale auto parts sales at risk from collision avoidance technology; opportunities to gain from eCommerce

    4 Walmart, M&A and BOPIS are key automotive trends to watch in 2020

    5 Aftermarket trends include video and easy to use websites

    6 Future aftermarket industry trends include use of APIs, artificial intelligence

    7 Site search and speed: two predictions for automotive eCommerce

    8 Future of the automotive industry wrap up

    Erick offers his take on how video will affect the future of the automotive industry. It’s one of the most important future automotive aftermarket industry trends for advertisers:

    “Video will become even more relevant. The lines between search and video are becoming blurrier. More than half of consumers say online video has helped them decide which specific brand or product to buy. They seek several types of video to narrow down their list of options. Video searches for ‘which [product] should I buy’ have doubled since last year and we expect them to grow even further.

    “Any savvy eCommerce auto parts marketer should be considering how to include video in their mix to drive successful campaigns in 2020.”

    As another example of this automotive industry trend for 2020, Erick also suggested reading this article on how video can drive results across the entire marketing funnel.

    Auto parts sales growth to continue double-digit growth on Amazon, eBay

    Curt McDowell, Dir. Strategic Partners & Category Management, ChannelAdvisor

    Curt McDowellChannelAdvisor 

    ChannelAdvisor manages millions of dollars in product data between eCommerce retailers and third party marketplaces including eBay Motors, Amazon, Walmart and others. Curt has had many roles in ChannelAdvisor including responsibility for the automotive parts segment.

    ChannelAdvisor also produces an all-day event called AutoCommerce 2020, held this year at ChannelAdvisor’s headquarters in Morrisville, North Carolina. If you’re in eCommerce selling auto parts you should consider attending this exclusive event. Here’s Curt’s outlook for 2020:

    “Amazon showed strong double digit 3P growth for our brand and retailer customers in 2019. I expect this to strengthen in 2020. However, we may see the seller mix shift, as brands contemplate the best strategy between wholesaling to Amazon (first party), selling as a third party on the marketplace, or leveraging authorized resellers for marketplace sales.

    “EBay overall is reporting stronger traction and my expectation is that eBay’s strong focus on consumers will start to pay greater dividends later in the year as consumers look to eBay to fill their needs. The wild card is Walmart. If Walmart can execute on a robust fitment process, it has the site traffic to gain more market share.

    “Overall I expect continued double digit growth for our brands and retailers in eCommerce, and continued consolidation of brands and wholesale distributors in 2020.”


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